Predictive Analytics: Next-Generation Big Data Intelligence

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Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends.

It involves applying statistical analysis techniques, analytical queries and automated machine learning algorithms to data sets to create predictive models that place a numerical value — or score — on the likelihood of a particular event happening. Predictive analytics programming applications utilize factors that can be estimated and examined to foresee the feasible conduct of people, apparatus or different substances.

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