Snowflake Rides Cloud Wave to Great Heights

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Snowflake Computing started quietly enough back in 2012, at the height of Hadoop hype, when the idea of a relational analytics database running in the cloud was interesting, if not exactly groundbreaking. Fast forward seven years, and this little startup from San Mateo, California has become one of the dominant players in the burgeoning cloud data warehouse market.

A lot has changed over the past seven years, both for Snowflake Computing and the market for analytics software in general. As Snowflake gets ready to host its inaugural Snowflake Summit next week in San Francisco, it’s worth taking some time to reflect on its journey and where Snowflake may go next.

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