Subscription storage combines the advantages of storage ownership with cloud-like economics, flexibility, and rapid innovation. Customers consume and pay for storage hardware and software on a usage-based, pay-as-you-go model while still maintaining ownership of their assets as needed for compliance, security, and control. On-demand scalability eliminates the need to overprovision, while non-disruptive upgrades free IT from risky and labor-intensive data migrations and downtime.

With lower upfront costs, better ROI, and optimal asset utilization, subscription storage lets customers get more for their money—all for a solution that’s always fresh and up-to-date.