Identity projects are more critical than ever as digital channels continue to evolve and become the primary point of business and brand interactions. The entire user journey beginning with fraud detection, authentication to authorization and ID proofing, is all interconnected. This is pushing businesses to devote significant resources to integrate multiple vendor solutions and orchestrate them to deliver a seamless and personalized user experience that is secure.

User experience can make the difference between won and lost revenue, as 56% of users will ditch an account if they become frustrated when trying to login. This is why it’s even more important that businesses provide a frictionless identity experience. Identity is the key to the digital front door and making changes can have cascading effects. Identity orchestration is gaining attention because it helps solve the common integration and workflow headaches that enterprises typically encounter. When orchestration is done right, organizations can provide a superior user experience without the heavy resources required with homegrown solutions.

If you’re in a position to help advocate a solution to your business that will not only increase security, but also align your organization around a strategic approach to identity that helps you acquire and retain more users, build loyalty and trust, and drive revenue, please provide us information about you and what piqued your interest (pain points, use cases, initiatives, etc.)