The success of any business depends on the performance and security of its websites and applications. Ensuring ultra-fast web experiences for end-users while protecting the applications and their end-users with zero application downtime is imperative for all enterprises. Traditional application services solutions have become dated, with older underlying technology powering them, introducing latency and getting too expensive to maintain. In other words, while they might have met your requirements in the past, they can no longer keep up with the pace of your business today. Or you might be going through digital transformation, requiring a consolidated solution that meets your comprehensive application performance and security requirements rather than relying on numerous point solutions.

Today, when it comes to application performance, enterprises want to deliver fast web experiences, starting with reducing latency and improving the end-user experience by caching content on servers geographically closest to their end-users. To ensure applications are performant, they must deliver traffic using the quickest and most reliable routes, distribute traffic across servers, manage peak traffic with virtual queues, and deliver images and live and on-demand videos quickly. And considering applications remain as important as ever for enterprises, they’ll continue to remain a priority target for attackers. Applications are at risk of much more than familiar attacks such as DDoS attacks or cross-site scripting attacks. Application attack surfaces continue to increase – as a result, organizations need to be swift in blocking vulnerability exploits, recognized attacks, credential stuffing, bots that hoard inventory or scrape prices, and risks from compromised third-party tools.

Enterprises must use a comprehensive and enhanced application performance and security solution from one platform that values innovation instead of multiple point solutions, which might cause latency issues, complex and expensive maintenance, a larger attack surface, and a challenging support experience. This integrated approach will give the enterprise a competitive edge over others, boosting the brand image and revenue.