Citrix Managed Desktops simplifies cloud desktop delivery

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ATLANTA — With an emergence into the desktop-as-a-service market, Citrix emphasizes the need for speed and one-stop shopping. At Citrix Synergy 2019, the company announced Managed Desktops, a service that enables IT to quickly provision virtual desktops for their users while Citrix manages the back-end infrastructure, such as patching.

Many vendors are embracing the as-a-service model, especially as IT staff become overburdened with management tasks, said Jack Gold, principal analyst at J.Gold Associates in Northborough, Mass. “Microsoft’s desktop-as-a-service [DaaS] model is mostly, ‘I manage Windows on your device for as long as you pay me to do it.’ Citrix looks at that and says, ‘That’s great, but there’s more to it than that,'” Gold said. “Microsoft isn’t going to manage all of your apps.”

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