Big data mergers: the elephant has left the room

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In 2014, at the peak of the big data boom, 3,200 people attended a San Jose summit dedicated to the technology at its centre: Hadoop. Embodied by an ever-cheerful yellow elephant, Hadoop was the principal focus of its two poster child companies, HortonWorks and Cloudera. But in 2018, the conference dropped reference to Hadoop all together and six months ago, HortonWorks and Cloudera merged and did the same.

“We don’t reference Hadoop at all when we talk about our capability,” says Stephen Line, VP of EMEA for Cloudera. While some observers have seen the merger, and the shift in emphasis away from Hadoop, as a result of businesses struggling to achieve value from big data-style technology, others see these events as signs of maturity in the market.

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