Veeam Walks Fine Line Between Channel, OEM Resellers

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Veeam Software has had to navigate a delicate path over the past few years to ensure there’s no conflict in its channel as it’s grown the number of resale partnerships with tech companies like Hewlett Packard Enterprise, Cisco Systems, NetApp and, most recently, hyperconverged infrastructure software maker Nutanix.

Since its inception, Veeam has been a 100% channel business and now has more than 60,000 partners, according to James Mundle, vice president of worldwide channels for the fast-growing cloud data backup and recovery software maker. Since 2017, Veeam officials have grown the company’s ecosystem of storage technology partners that resell Veeam software in their products.

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