Big data is becoming an essential element for businesses to remain competitive in any industry. Whether they are using it to understand and predict consumption patterns or improve operational efficiency. Companies like Salesforce CRM can see the burgeoning demand for big data and the analytics involved. They are planting their stake deep in the foundation of the industry no matter the cost.
Salesforce just announced an all-stock acquisition of Seattle-based Tableau DATA, giving the firm an enterprise value of $15.7 billion, and marking the largest acquisition for CRM since its inception. Salesforce is paying a roughly 45% premium from DATA’s closing price on Friday. This is an astounding premium to pay for a firm that wasn’t cheap to begin with. This deal is expected to be finalized October 1st of this year.
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