Return on Engagement Program

Requirements
  • Headquartered In: USA and Canada
  • Company Size: 1,000+ Employees
  • Industries: All except Federal, State & Local Government, Education K-12 and Higher Education
  • Titles: Marketing
  • Job Level: Manager+
Overview

Digital engagement has changed the way B2B marketing and sales engage with their customers. It has created an opportunity for marketers to transform how they reach and connect with prospects. Marketing no longer must rely on automated mass emails, clickbait, and digital ads that result in low ROI and limited engagement.

Marketers now have the benefit of collecting and accessing more first-party data than ever before. This data can help inform the next step in the buyer’s journey while qualifying and prioritizing leads for better sales follow-up. Engagement data is improving how marketers drive more impactful customer interactions.

As marketers look for new ways to leverage this data to create meaningful customer engagements, they have started to evolve their event strategies for in-person and virtual audiences. Hybrid experiences and events offer a way to complement and drive more immersive engagement for both audiences. By bringing the benefits of digital engagement to in-person, this extends the reach to audiences of any size, anywhere in the world – no matter if they’re in-person or virtual.

Top reasons our community cites for adopting or considering this solution:

  • We need to adopt a hybrid strategy of both in-person and virtual engagement to capture leads. This creates a challenge because it requires changes in strategy, planning, promotion, and execution.
  • Our business shifted to a digital-first marketing approach during the pandemic, now we are challenged to cut through the noise to reach new audiences and drive continuous engagement.
  • Our customer’s expectations have evolved. We now have the challenge to create highly personalized engagements, with our prospects, that deliver relevant, and meaningful experiences for them.
  • With more first-person data than ever before, we are challenged with sifting through vast amounts of engagement data from events and digital experiences to qualify the right leads for sales follow-up.
  • In order to prepare for and accommodate a global audience. We are challenged to localize vast amounts of content and deliver a truly global experience.
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You must be directly involved in your company’s evaluation process for solutions like this, or in the management chain for people who do. You must be a hands-on user of the prospective solution or in the management chain of users. Please do not register for programs that are an unlikely fit. Your credibility and ours depend on it.

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