Customer Identity Orchestration

  • Titles: IT and Cybersecurity
  • Job Level: Influencers and Decision Makers

Identity projects are more critical than ever as digital channels continue to evolve and become the primary point of business and brand interactions. The entire user journey beginning with fraud detection, authentication to authorization and ID proofing, is all interconnected. This is pushing businesses to devote significant resources to integrate multiple vendor solutions and orchestrate them to deliver a seamless and personalized user experience that is secure.

User experience can make the difference between won and lost revenue, as 56% of users will ditch an account if they become frustrated when trying to login. This is why it’s even more important that businesses provide a frictionless identity experience. However, identity is a complex undertaking that’s not always easy to orchestrate. Identity orchestration is gaining attention because it helps solve the common integration and workflow headaches that enterprises typically encounter. When orchestration is done right, organizations can provide a superior user experience without the heavy resources required with homegrown solutions.

Reasons why identity orchestration is a top priority for businesses:

  • Provide better digital experience and improve security
  • Integrate new products and services with speed and precision
  • Streamline multi-vendor architectures without custom coding
  • Explore new ways to engage users and optimize workflows with minimal disruption

If you’re in a position to help advocate a solution to your business that will not only increase security, but also align your organization around a strategic approach to identity that helps you acquire and retain more users, build loyalty and trust, and drive revenue, please provide us information about you and what piqued your interest (pain points, use cases, initiatives, etc.)

Top reasons our community cites for adopting or considering this solution:

  • Heavy coding and slow time-to-market integrating new products and services into digital user experience.
  • Losing customers to inconsistent login and registration experiences across channels.
  • Identity silos that create disjointed multi-channel experiences and missed cross-sell opportunities.
  • Need to enforce customer consent and comply with privacy regulations like CCPA and GDPR.
  • Digital transformation initiatives to improve user experience.

You must be directly involved in your company’s evaluation process for solutions like this, or in the management chain for people who do. You must be a hands-on user of the prospective solution or in the management chain of users. Please do not register for programs that are an unlikely fit. Your credibility and ours depend on it.

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