Today, it’s imperative that businesses are easily found across the internet and rank ahead of the competition on sites like Google, Bing, Facebook, and everywhere people are searching.  Given the way we now make decisions, it’s just as important to manage your online reputation on these sites, while having the ability to connect with prospects across all digital channels to provide a great customer experience.

Online Reputation Is Everything – The way consumers find local businesses has changed. Instead of asking friends and family for recommendations, they search online for the highest-rated, most reputable business near them. Most won’t even consider a company that has a poor reputation or no online presence.

Consumers Expect Digital Experiences – Google is the new storefront for local businesses and conversations have moved away from phone, voice mail, and email to text, social media messaging, and webchat. Consumers expect brands to be available 24/7 across digital channels. If a business can’t engage quickly, consumers will move on to another one that can.

Customer Experiences Drive Growth – Consumers choose businesses based on experiences, not ads. To grow, businesses must deliver exceptional experiences across digital channels, and gain actionable insights along the way.