Former Microsoft channel exec heads to VMware

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VMware, the global enterprise IT provider, has appointed IT veteran Jenni Flinders as vice president for its worldwide channels division. According to the firm, Flinders will be responsible for developing and executing overall VMware strategy and programmes for VMware’s global ecosystem of solution providers, distributors, OEMs and telecommunications .


Flinders spent 15 years at Microsoft in several channel, sales and marketing executive roles across multiple geographies and customer segments, ultimately being appointed as vice president of the US Partner Group. She spent her first two years with Microsoft in South Africa overseeing marketing initiatives for the Enterprise Group, before taking on marketing and sales strategy for the midmarket and small business segment in the country.

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