CLOUDERA gets all SHOUTY about rebrand: SMASHES capslock, but easy on the elephants

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Logowatch Now that star-crossed Hadoop-flinging lovers Cloudera and Hortonworks have ended their years-long competition-cum-courtship with a merger, what better way to seal the deal than visiting the Strategy Boutique?

As with so many relationships, the on-again-off-again romance has culminated in a union that made one partner take the other’s name. But, in recognition of the merger, the top brass at the all-new Cloudera (many of whom are Clouderans) have decided the least they could do is summon up a rebrand for the duo – and we were given a sneak peek this week.

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