Amid the cloud giants, small providers find their niche

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Think of cloud computing, and it’s likely you think first of the services offered by some of the giants of the technology world: Amazon Web Services and Microsoft’s Azure platform come to mind, and perhaps rival offerings from Google, Alibaba, and IBM.

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Those companies dominate the cloud server world: Research firm Gartner found AWS and Azure together account for more than half of the infrastructure-as-a-service cloud market. Still, other, smaller providers have carved out their own place in the rapidly growing sector by paying close attention to their customer needs.

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