With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot—and will hear much more often at the convention—are big data. Many of the biggest and most innovative vendors in the automotive space will be touting the latest and greatest in their big data and analytics offerings at the show, and as impressive as it all sounds, it can get a little overwhelming.
Sometimes in their enthusiasm to tout the marketing, lead generation, and analytics benefits of big data, its ambitious developers and proponents forget that to minds that are focused on the business of selling more new vehicles and improving profits, the subject can be daunting or hard to fathom in terms of day-to-day use.
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